Where would you like to go? Labor Pains - Naming a Business
QUESTION: I have a new electronic claims service (medical claims) in the Southwest Florida area. My problem is coming up with the perfect name. I know I would like to have a name that gets right to what I do, as I work with DR's only. Thanks for your suggestions.
ANSWER: Choosing a name for your business might be one of the most important decisions you will make. Your choice will have an impact on the public's perception of your business. When making your choice, choose a name that will appeal to your target customer, but don't make it too long or too confusing. Doctors will want to know that you will handle their jobs in a professional and timely manner, so your name should inspire confidence. You can try writing down all of the words that describe your business and then putting some of them together to see how they sound. One word of caution: Don't let your business name limit your options. You might want to add other services in the future.
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