Where would you like to go? Labor Pains - Starting a Mail Order Business
QUESTION: I would like to start a mail order business, but I am having trouble choosing a product. What is the best type of product to sell through the mail?
ANSWER: I can answer that question with one word: Information. It fits all of the criteria for the ideal mail order product. If you have expertise in any area, you can transform it into booklets, newsletters, books, or audio tapes. Or, you can act as a consultant. Printed and recorded materials cost little to produce, are easy to store and mail, and are unique to your business. You have to know who your potential customer is before you can begin to market your product. Because you are concentrating on a specific topic, you will be able to clearly define your target market. An information product is also easy to describe and can be sold for at least four times your cost - the last two essential elements for mail order success. For more information: How To Start A Home-Based Mail-Order Business by Georganne Fiumara (Globe Pequot Press).
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